Avada Landing Product
Avada Landing Product

Dynamic experimentation – the key to unlock new knowledge

By |2022-10-13T13:59:09+02:00September 14th, 2022|Blog, Predictions, Real-Time, Technology|

In terms of digital transformation and business innovation, the importance of online testing cannot be stressed enough. Dynamic experimentation can uncover endless opportunities. From acquiring new knowledge, building personalized engagements or offers, to eliminating speculation before product launches or campaigns. The willingness to continuously learn and evolve through time helps companies remain relevant and [...]

What is novelty and why should you care about it in the first place?

By |2022-08-10T09:16:22+02:00August 10th, 2022|Blog, Business, Computational Social Science, Concepts, Philosophy|

The google definition of novelty is: “the quality of being new, original, or unusual”  Novelty can create a sense of excitement with your audience. The products we’re exposed to daily, from cars, clothing, and electronics, are influenced by new and creative designs to solve a problem. The thought behind this act [...]

Using machine learning to detect happiness

By |2022-08-10T09:17:10+02:00May 28th, 2021|Blog, Concepts, Data Science, Philosophy, Technology|

In theory, a business’s top concern is their customer’s happiness. After all, a happy customer means a loyal customer, and a customer who is unsatisfied is generally bad for business. Therefore, businesses today should do well to track their customer’s satisfaction, and then attempt to make their customers even happier. This is easier said than [...]

Predictive quality of behavioural predictions

By |2022-08-10T09:17:11+02:00April 30th, 2021|Blog, Business, Concepts, Philosophy, Predictions|

The predictive quality of behavioural predictions is something to understand and utilise in order to further understand human behaviour. Behavioural predictions is centred on the study of humans, and how they go about their day-to-day lives.  Humans are ever evolving and learn from their mistakes and misfortunes. From the very early days humans had to [...]

How predictions are shaping your world

By |2022-08-10T09:17:11+02:00April 16th, 2021|Blog, Business, Concepts, Predictions, Product, Technology|

Our latest project is close to fruition so the time has come to illuminate a few key factors. With the rise of research into new methods of communication, we have been working tirelessly to create an effective tool with which companies can engage their clients. We are about to deploy the latest in prediction models [...]

Behavioral Prediction

By |2022-08-10T09:17:11+02:00April 2nd, 2021|Blog, Concepts, Philosophy, Predictions|

In contemplation of prediction, there comes to mind one of a few fundamental images. A piece of toast, lying flat on it’s buttered face in the dirt, every time it flees from the clutches of your hungry hands. A mystical woman, drowning in shawls and muttering about the appearance of a tall dark stranger, as [...]

It’s not about mathematics anymore

By |2022-08-10T09:17:12+02:00September 10th, 2020|Blog, Concepts, Marketing, Predictions|

Call to mind the ever present aura of prediction, a modern-day obsession with defining the undefinable. The world of academics and business-people have been so seduced by the notion of being able to pre-empt future actions. Accurate predictions have become a matter of survival for companies, by means of being proactive rather than reactive to [...]

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