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What is novelty and why should you care about it in the first place?

By |2022-08-10T09:16:22+02:00August 10th, 2022|Blog, Business, Computational Social Science, Concepts, Philosophy|

The google definition of novelty is: “the quality of being new, original, or unusual”  Novelty can create a sense of excitement with your audience. The products we’re exposed to daily, from cars, clothing, and electronics, are influenced by new and creative designs to solve a problem. The thought behind this act [...]

Extraordinary Time for Predictive Intelligence

By |2022-06-15T10:00:55+02:00June 15th, 2022||

7am San Francisco. 10am New York. 3pm London. 4pm South Africa. 4pm Europe   with Andre Young! We are living in the most extraordinary time in human history, and this is the time to change the face of predictions.   This week we are embarking on a journey back into the human realm. Another open [...]

4 Ways to Account for the Human in Your System

By |2022-08-10T09:16:23+02:00June 14th, 2022|Blog, Concepts, Development, Marketing, Predictions|

In the tech world, it is becoming increasingly important to account for the human behind the screen, whether these humans are employees, or customers. Algorithms are still struggling to work accurately for humans. This is due to a lack of innate consideration for the needs of the humans themselves. There is a much higher [...]

Using machine learning to detect happiness

By |2022-08-10T09:17:10+02:00May 28th, 2021|Blog, Concepts, Data Science, Philosophy, Technology|

In theory, a business’s top concern is their customer’s happiness. After all, a happy customer means a loyal customer, and a customer who is unsatisfied is generally bad for business. Therefore, businesses today should do well to track their customer’s satisfaction, and then attempt to make their customers even happier. This is easier said than [...]

Predictive quality of behavioural predictions

By |2022-08-10T09:17:11+02:00April 30th, 2021|Blog, Business, Concepts, Philosophy, Predictions|

The predictive quality of behavioural predictions is something to understand and utilise in order to further understand human behaviour. Behavioural predictions is centred on the study of humans, and how they go about their day-to-day lives.  Humans are ever evolving and learn from their mistakes and misfortunes. From the very early days humans had to [...]

How predictions are shaping your world

By |2022-08-10T09:17:11+02:00April 16th, 2021|Blog, Business, Concepts, Predictions, Product, Technology|

Our latest project is close to fruition so the time has come to illuminate a few key factors. With the rise of research into new methods of communication, we have been working tirelessly to create an effective tool with which companies can engage their clients. We are about to deploy the latest in prediction models [...]

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