Mar 3

Predictions in Real-Time

Machine learning revolutionised the process of making predictions in business. Using vast stores of data to learn about customers. In the history of predictions: guesswork gave way to statistics, which in turn has given way to behavioural predictions. The next stage involves refining behavioural understanding and emphasising the importance of timing – dubbed real-time in the ML world. 

Electronic devices dominate a human’s daily life, within which attention is easily asked for and offered. It is easy to send a message, post an update, or give some indication of social existence. Instant engagement is the norm, and it is important for businesses to find a way to do the same. 

Human behaviour is of paramount importance …

Feb 2

Predictive quality of behavioural predictions 

The predictive quality of behavioural predictions is something to understand and utilise in order to further understand human behaviour. Behavioural predictions is centred on the study of humans, and how they go about their day-to-day lives. 

Humans are ever evolving and learn from their mistakes and misfortunes. From the very early days humans had to go off of instinct, but slowly learnt new skills over time. The skills that were learnt were often the instinctive traits that humans pick up from one another. Take for instance the decades-old lesson of the very hot stove. When we were younger we would observe the adults in our family and notice that they would actively avoid touching stoves while cooking. …

Nov 11

How predictions are shaping your world.

Our latest project is close to fruition so the time has come to illuminate a few key factors. With the rise of research into new methods of communication, we have been working tirelessly to create an effective tool with which companies can engage their clients. We are about to deploy the latest in prediction models that is an ethical take on data analytics. Using sets of closely regulated data, that remains private to the permissioned company, we have designed an algorithm to discover who you are. Through the process …

Aug 8

Prediction and the importance of continuous recalibration

Prediction is a key element of the work of Computational Social Science. Why? In a company environment, implementing actions based on accurate predictions creates opportunities for generating and maintaining competitive advantage. It can become a key driver to propel you to success over your competitors.

But before examining the value of Computation Social Science and prediction, it’s worthwhile considering the relationship …

Behavioral Prediction

In contemplation of prediction, there comes to mind one of a few fundamental images. A piece of toast, lying flat on it’s buttered face in the dirt, every time it flees from the clutches of your hungry hands. A mystical woman, drowning in shawls and muttering about the appearance of a tall dark stranger, as she peers into your teacup. A classroom of blackboards, overflowing with equations, in search of answering the tragedy of …

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