Avada Landing Product
Avada Landing Product

Dynamic experimentation – the key to unlock new knowledge

By |2022-10-13T13:59:09+02:00September 14th, 2022|Blog, Predictions, Real-Time, Technology|

In terms of digital transformation and business innovation, the importance of online testing cannot be stressed enough. Dynamic experimentation can uncover endless opportunities. From acquiring new knowledge, building personalized engagements or offers, to eliminating speculation before product launches or campaigns. The willingness to continuously learn and evolve through time helps companies remain relevant and [...]

Conversations Between Human and Machines

By |2022-08-10T09:16:24+02:00February 4th, 2022|Blog, Business, Concepts, Philosophy, Predictions|

Imagine a conversation between you and your computer. The words you speak become a beacon of understanding for the programming, and actions are taken based on what you ask of the screen. Our way of speaking, though socially centered, is able to be translated into a logically centered form of language for machines. Many of [...]

The Data Dilemma: Language Requires Unique Analysis

By |2022-08-10T09:16:24+02:00January 21st, 2022|Blog, Business, Concepts, Predictions, Technology|

Expression, conversation, inflection; are all complex facets of communication that are used unconsciously within our existence. Language comprises more than just the written and spoken elements within English, but can be found in gestures, in numbers, in word of mouth or simply at the end of a pen. More than just a form of socialization, [...]

Customer personality for churn intervention

By |2022-08-10T09:16:40+02:00October 29th, 2021|Blog, Business, Concepts, Development, Philosophy, Predictions|

For most consumer-based companies around the world, the top priority is to prevent their customers from leaving their service, otherwise known as churning. This is a widely accepted truth in the business world, as consumers and customers are the lifeblood of any company. Yet, despite this, 85% of customers say that a company could have [...]

Recommender systems with personality

By |2022-08-10T09:16:42+02:00August 7th, 2021|Blog, Computational Social Science, Concepts, Data Science, Predictions|

Recommender systems in technology have become an integral part of human digital society. Human existence is saturated with options for everything, from swimwear brands to cellphone models, to cruise package options! Thus the adoption and use of recommenders has been wholly invited into almost every business. Since its inception in the 1970’s, recommenders have grown [...]

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