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4 Ways to Account for the Human in Your System

By |2022-08-10T09:16:23+02:00June 14th, 2022|Blog, Concepts, Development, Marketing, Predictions|

In the tech world, it is becoming increasingly important to account for the human behind the screen, whether these humans are employees, or customers. Algorithms are still struggling to work accurately for humans. This is due to a lack of innate consideration for the needs of the humans themselves. There is a much higher [...]

Conversations Between Human and Machines

By |2022-08-10T09:16:24+02:00February 4th, 2022|Blog, Business, Concepts, Philosophy, Predictions|

Imagine a conversation between you and your computer. The words you speak become a beacon of understanding for the programming, and actions are taken based on what you ask of the screen. Our way of speaking, though socially centered, is able to be translated into a logically centered form of language for machines. Many of [...]

The Data Dilemma: Language Requires Unique Analysis

By |2022-08-10T09:16:24+02:00January 21st, 2022|Blog, Business, Concepts, Predictions, Technology|

Expression, conversation, inflection; are all complex facets of communication that are used unconsciously within our existence. Language comprises more than just the written and spoken elements within English, but can be found in gestures, in numbers, in word of mouth or simply at the end of a pen. More than just a form of socialization, [...]

Customer personality for churn intervention

By |2022-08-10T09:16:40+02:00October 29th, 2021|Blog, Business, Concepts, Development, Philosophy, Predictions|

For most consumer-based companies around the world, the top priority is to prevent their customers from leaving their service, otherwise known as churning. This is a widely accepted truth in the business world, as consumers and customers are the lifeblood of any company. Yet, despite this, 85% of customers say that a company could have [...]

Recommender systems with personality

By |2022-08-10T09:16:42+02:00August 7th, 2021|Blog, Computational Social Science, Concepts, Data Science, Predictions|

Recommender systems in technology have become an integral part of human digital society. Human existence is saturated with options for everything, from swimwear brands to cellphone models, to cruise package options! Thus the adoption and use of recommenders has been wholly invited into almost every business. Since its inception in the 1970’s, recommenders have grown [...]

Predictive quality of behavioural predictions

By |2022-08-10T09:17:11+02:00April 30th, 2021|Blog, Business, Concepts, Philosophy, Predictions|

The predictive quality of behavioural predictions is something to understand and utilise in order to further understand human behaviour. Behavioural predictions is centred on the study of humans, and how they go about their day-to-day lives.  Humans are ever evolving and learn from their mistakes and misfortunes. From the very early days humans had to [...]

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