Avada Landing Product
Avada Landing Product

Why limit your experiments? Test all options and gain deeper insights

By |2022-10-26T17:43:36+02:00October 26th, 2022|Blog, Business, Dynamic Experimentation|

Companies use online experiments to predict the success of products or upgrades before launching to market. A typical experiment like an A/B test compares 2 versions of something. For example, website design, message text, or headline options are randomly assigned to users to figure out which performs better. Once the best option is [...]

5 ways to improve customer experience with dynamic experimentation

By |2022-10-13T14:00:03+02:00October 13th, 2022|Blog, Business, Dynamic Experimentation, Marketing|

As the world is swept along a wave of increasing digital transformation, businesses need to swim with the tide. From the rapid adoption of online shopping during Covid lockdowns to the shift towards a more circular economy and a growing demand for sustainable, eco-friendly products. Not to mention the impact of the recent cost-of-living [...]

Is your customer segmentation alienating people?

By |2022-10-13T16:26:44+02:00October 6th, 2022|Blog, Business|

According to Salesforce fourth edition of the "State of the Connected Customer" report, 54% of customers say marketing messages aren’t as relevant as they’d like. We’ve all been there and received an email, ad or offer that was clearly based on some broad customer segmentation, but the content is completely irrelevant or just tone-deaf. [...]

Build the right recommender to suit your customers

By |2022-10-06T14:07:47+02:00September 6th, 2022|Blog, Business|

Recommenders have been used for years to help personalize the customer experience by offering things that are new or relevant. Yet so many companies today don’t use them for myriad reasons, whether they’re not aware of their capabilities, or because they think they’re too costly and complicated to implement. The concept of introducing recommenders [...]

What is novelty and why should you care about it in the first place?

By |2022-08-10T09:16:22+02:00August 10th, 2022|Blog, Business, Computational Social Science, Concepts, Philosophy|

The google definition of novelty is: “the quality of being new, original, or unusual”  Novelty can create a sense of excitement with your audience. The products we’re exposed to daily, from cars, clothing, and electronics, are influenced by new and creative designs to solve a problem. The thought behind this act [...]

Time Series Analysis: The Basis of Predicting in Machine Learning

By |2022-08-10T09:16:23+02:00March 4th, 2022|Blog, Business, Computational Social Science, Concepts, Philosophy|

Data is vast and inherently hard to understand. So naturally, certain technologies, algorithms, and practices have been developed to help enhance the ways in which we understand, and ultimately use, data. The current trend states that all data is inherently valuable, however, this very much depends on what is considered to be of value. Algorithms [...]

Conversations Between Human and Machines

By |2022-08-10T09:16:24+02:00February 4th, 2022|Blog, Business, Concepts, Philosophy, Predictions|

Imagine a conversation between you and your computer. The words you speak become a beacon of understanding for the programming, and actions are taken based on what you ask of the screen. Our way of speaking, though socially centered, is able to be translated into a logically centered form of language for machines. Many of [...]

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