Mar 3

Predictions in Real-Time

Machine learning revolutionised the process of making predictions in business. Using vast stores of data to learn about customers. In the history of predictions: guesswork gave way to statistics, which in turn has given way to behavioural predictions. The next stage involves refining behavioural understanding and emphasising the importance of timing – dubbed real-time in the ML world. 

Electronic devices dominate a human’s daily life, within which attention is easily asked for and offered. It is easy to send a message, post an update, or give some indication of social existence. Instant engagement is the norm, and it is important for businesses to find a way to do the same. 

Human behaviour is of paramount importance …

Nov 11

How predictions are shaping your world.

Our latest project is close to fruition so the time has come to illuminate a few key factors. With the rise of research into new methods of communication, we have been working tirelessly to create an effective tool with which companies can engage their clients. We are about to deploy the latest in prediction models that is an ethical take on data analytics. Using sets of closely regulated data, that remains private to the permissioned company, we have designed an algorithm to discover who you are. Through the process …

Jun 6

It’s not about mathematics anymore

Call to mind the ever present aura of prediction, a modern-day obsession with defining the undefinable. The world of academics and business-people have been so seduced by the notion of being able to pre-empt future actions. Accurate predictions have become a matter of survival for companies, by means of being proactive rather than reactive to individual customer shifts.

In favour of predictive analytics, the likelihood of being able to …

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