Aug 8

Behavioral Prediction

In contemplation of prediction, there comes to mind one of a few fundamental images. A piece of toast, lying flat on it’s buttered face in the dirt, every time it flees from the clutches of your hungry hands. A mystical woman, drowning in shawls and muttering about the appearance of a tall dark stranger, as she peers into your teacup. A classroom of blackboards, overflowing with equations, in search of answering the tragedy of …

Jun 6

It’s not about mathematics anymore

Call to mind the ever present aura of prediction, a modern-day obsession with defining the undefinable. The world of academics and business-people have been so seduced by the notion of being able to pre-empt future actions. Accurate predictions have become a matter of survival for companies, by means of being proactive rather than reactive to individual customer shifts.

In favour of predictive analytics, the likelihood of being able to …

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