You also control the PLU (Price Look-Up), as you know exactly what kind of items are typically bought by that person who’s been geo tracked. If we include IOT, you can use the geo devices with everybody sitting at tables, so every table can become its own private space.
This lets you track customers movements and find a mechanism to interface with them. By partnering with your bank, the moment they pay for something in your premises, you can send a text message to offer something meaningful that goes with it. You know the context, where they’re at, why they bought it, and why the next offer is of benefit to them.
The challenge is to intervene and provide enough evidence that what you’re offering next is good for them, as well as your business.
That’s the holy grail as a businessperson, to provide recommendations to prevent customer churn and keep your customers well. This can be achieved by using behavioural nudges and having the infrastructure in place to be able to experiment, nudge, test, and get real-time results.