Providing a superior customer experience and having a band of happy customers has not only become a crucial barometer of a company’s success. It’s also a major differentiating factor for consumers choosing who to spend their hard-earned money with. Customer happiness is typically captured with customer satisfaction (CSAT) and Net Promoter Scores (NPS) [...]
Companies use online experiments to predict the success of products or upgrades before launching to market. A typical experiment like an A/B test compares 2 versions of something. For example, website design, message text, or headline options are randomly assigned to users to figure out which performs better. Once the best option is [...]
As the world is swept along a wave of increasing digital transformation, businesses need to swim with the tide. From the rapid adoption of online shopping during Covid lockdowns to the shift towards a more circular economy and a growing demand for sustainable, eco-friendly products. Not to mention the impact of the recent cost-of-living [...]