Avada Landing Product
Avada Landing Product

Why limit your experiments? Test all options and gain deeper insights

By |2022-10-26T17:43:36+02:00October 26th, 2022|Blog, Business, Dynamic Experimentation|

Companies use online experiments to predict the success of products or upgrades before launching to market. A typical experiment like an A/B test compares 2 versions of something. For example, website design, message text, or headline options are randomly assigned to users to figure out which performs better. Once the best option is [...]

5 ways to improve customer experience with dynamic experimentation

By |2022-10-13T14:00:03+02:00October 13th, 2022|Blog, Business, Dynamic Experimentation, Marketing|

As the world is swept along a wave of increasing digital transformation, businesses need to swim with the tide. From the rapid adoption of online shopping during Covid lockdowns to the shift towards a more circular economy and a growing demand for sustainable, eco-friendly products. Not to mention the impact of the recent cost-of-living [...]

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