Providing a superior customer experience and having a band of happy customers has not only become a crucial barometer of a company’s success. It’s also a major differentiating factor for consumers choosing who to spend their hard-earned money with. Customer happiness is typically captured with customer satisfaction (CSAT) and Net Promoter Scores (NPS) [...]
This week’s blog will focus more on the role of the businessperson in encouraging certain interactions through behavioural nudges. Nudge theory has come into question recently, but we’re going to look at nudging through a wellness lens. Where both the user and the product or service provider benefit rather than [...]
The google definition of novelty is: “the quality of being new, original, or unusual” Novelty can create a sense of excitement with your audience. The products we’re exposed to daily, from cars, clothing, and electronics, are influenced by new and creative designs to solve a problem. The thought behind this act [...]
Bring your own daquiris, it's happy hour on the promenade! This week we are talking about nudges, progressive exposure, personalized info drops, and other behavioral techniques.
Watch the full series: https://www.youtube.com/playlist?list=PLGKmyxwO1unI01EWSGDPx11nRjEx-i9Z3 Being able to identify the happiness in your customers, through their data, is an integral part of providing the right attention. So how exactly can you spot the level of good emotions your customer has towards you? https://youtu.be/_8pIVuSxBSs This is the heart of everything we do at ecosystem.Ai. One [...]
Watch the full series: https://www.youtube.com/playlist?list=PLGKmyxwO1unI01EWSGDPx11nRjEx-i9Z3 An excerpt from one of the many great discussions we have had on the concepts that drive and inspire the ecosystem.Ai team. https://youtu.be/X9lbfa9Aj7I This human/tech paradigm is a fresh new way to observe the touches of human behavior, especially happiness, and how to come closer than ever before to [...]
In theory, a business’s top concern is their customer’s happiness. After all, a happy customer means a loyal customer, and a customer who is unsatisfied is generally bad for business. Therefore, businesses today should do well to track their customer’s satisfaction, and then attempt to make their customers even happier. This is easier said than [...]
In the world of artificial intelligence, many shifts have taken place to allow for a more human centric approach to business. One such shift is financial wellness. This article introduces the concept of financial wellness and the practical implementation of using machine learning and AI to give customers a financial wellness score. There are further [...]