Aug 8

Prediction and the importance of continuous recalibration

Prediction is a key element of the work of Computational Social Science. Why? In a company environment, implementing actions based on accurate predictions creates opportunities for generating and maintaining competitive advantage. It can become a key driver to propel you to success over your competitors.

But before examining the value of Computation Social Science and prediction, it’s worthwhile considering the relationship …

Behavioral Prediction

In contemplation of prediction, there comes to mind one of a few fundamental images. A piece of toast, lying flat on it’s buttered face in the dirt, every time it flees from the clutches of your hungry hands. A mystical woman, drowning in shawls and muttering about the appearance of a tall dark stranger, as she peers into your teacup. A classroom of blackboards, overflowing with equations, in search of answering the tragedy of …

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