Beyond demographics Using AI to understand how customers spend Every transaction tells a story. Whether it is splurging on a weekend getaway, investing in the latest tech, or setting money aside for future use, every purchase reflects an individual’s values, priorities, and motivations. Yet, traditional financial profiling often overlooks the deeper behavioral insights that sit [...]
The rise of agentic AI Artificial intelligence is a rapidly evolving landscape. Generative AI has only just made its debut, but already pushing its way onto center stage now is a new and refined technology - agentic AI. Enterprises are still largely hesitant to adopt AI in the first place, with 56% of businesses only [...]
The telecommunications landscape is constantly changing, driven by technological advancements and shifting customer expectations. To stay competitive, businesses must adopt innovative tools that enhance customer engagement and increase revenue. The ecosystem.Ai Interaction Sciences Module is a solution that delivers personalized, dynamic customer interactions, ensuring the right offer reaches the customer at the right time. Understanding [...]
With the rise of personalisation came the expectation of personal accuracy - it is more important than ever to truly know your customers, and act accordingly. One of the key ways to achieve this is through understanding their Spend Personality. This approach is about understanding the nuanced ways in which people spend, offering [...]
Providing a superior customer experience and having a band of happy customers has not only become a crucial barometer of a company’s success. It’s also a major differentiating factor for consumers choosing who to spend their hard-earned money with. Customer happiness is typically captured with customer satisfaction (CSAT) and Net Promoter Scores (NPS) [...]
This week’s blog will focus more on the role of the businessperson in encouraging certain interactions through behavioural nudges. Nudge theory has come into question recently, but we’re going to look at nudging through a wellness lens. Where both the user and the product or service provider benefit rather than [...]
The google definition of novelty is: “the quality of being new, original, or unusual” Novelty can create a sense of excitement with your audience. The products we’re exposed to daily, from cars, clothing, and electronics, are influenced by new and creative designs to solve a problem. The thought behind this act [...]
The events of our daily lives can change based on our emotional status. A routine day could be interrupted at any point. Also, what could be an anxiety-provoking situation may turn out to be exciting. That shift in temper will influence our actions and how we perceive them. Change has the ability to alter our [...]
In the tech world, it is becoming increasingly important to account for the human behind the screen, whether these humans are employees, or customers. Algorithms are still struggling to work accurately for humans. This is due to a lack of innate consideration for the needs of the humans themselves. There is a much higher [...]
First impressions and first-time interactions are key elements to how we, as humans, interpret things, but these first-time interactions are typically influenced by previous experience and cultural background. These things, inherently, are hard to predict, and in the machine learning and AI world, predictions are all about assuming based off of previous data. In a [...]