As the world is swept along a wave of increasing digital transformation, businesses need to swim with the tide. From the rapid adoption of online shopping during Covid lockdowns to the shift towards a more circular economy and a growing demand for sustainable, eco-friendly products. Not to mention the impact of the recent cost-of-living [...]
This week’s blog will focus more on the role of the businessperson in encouraging certain interactions through behavioural nudges. Nudge theory has come into question recently, but we’re going to look at nudging through a wellness lens. Where both the user and the product or service provider benefit rather than [...]
In the tech world, it is becoming increasingly important to account for the human behind the screen, whether these humans are employees, or customers. Algorithms are still struggling to work accurately for humans. This is due to a lack of innate consideration for the needs of the humans themselves. There is a much higher [...]
Call to mind the ever present aura of prediction, a modern-day obsession with defining the undefinable. The world of academics and business-people have been so seduced by the notion of being able to pre-empt future actions. Accurate predictions have become a matter of survival for companies, by means of being proactive rather than reactive to [...]
The concept of money has evolved over centuries. Concurrently with this evolution, society’s psychological and social relationship to money has evolved from the original “philosophy of money.” Little did we know how things would change. Bartering is the exchange of items of perceived similar value, which was the main method of transacting before the progression [...]