In theory, a business’s top concern is their customer’s happiness. After all, a happy customer means a loyal customer, and a customer who is unsatisfied is generally bad for business. Therefore, businesses today should do well to track their customer’s satisfaction, and then attempt to make their customers even happier. This is easier said than [...]
The predictive quality of behavioural predictions is something to understand and utilise in order to further understand human behaviour. Behavioural predictions is centred on the study of humans, and how they go about their day-to-day lives. Humans are ever evolving and learn from their mistakes and misfortunes. From the very early days humans had to [...]
Our latest project is close to fruition so the time has come to illuminate a few key factors. With the rise of research into new methods of communication, we have been working tirelessly to create an effective tool with which companies can engage their clients. We are about to deploy the latest in prediction models [...]
In contemplation of prediction, there comes to mind one of a few fundamental images. A piece of toast, lying flat on it’s buttered face in the dirt, every time it flees from the clutches of your hungry hands. A mystical woman, drowning in shawls and muttering about the appearance of a tall dark stranger, as [...]
Prediction is a key element of the work of Computational Social Science. Why? In a company environment, implementing actions based on accurate predictions creates opportunities for generating and maintaining competitive advantage. It can become a key driver to propel you to success over your competitors. But before examining the value of Computation Social Science and [...]
Call to mind the ever present aura of prediction, a modern-day obsession with defining the undefinable. The world of academics and business-people have been so seduced by the notion of being able to pre-empt future actions. Accurate predictions have become a matter of survival for companies, by means of being proactive rather than reactive to [...]