In terms of digital transformation and business innovation, the importance of online testing cannot be stressed enough. Dynamic experimentation can uncover endless opportunities. From acquiring new knowledge, building personalized engagements or offers, to eliminating speculation before product launches or campaigns. The willingness to continuously learn and evolve through time helps companies remain relevant and [...]
In the tech world, it is becoming increasingly important to account for the human behind the screen, whether these humans are employees, or customers. Algorithms are still struggling to work accurately for humans. This is due to a lack of innate consideration for the needs of the humans themselves. There is a much higher [...]
First impressions and first-time interactions are key elements to how we, as humans, interpret things, but these first-time interactions are typically influenced by previous experience and cultural background. These things, inherently, are hard to predict, and in the machine learning and AI world, predictions are all about assuming based off of previous data. In a [...]
Imagine a conversation between you and your computer. The words you speak become a beacon of understanding for the programming, and actions are taken based on what you ask of the screen. Our way of speaking, though socially centered, is able to be translated into a logically centered form of language for machines. Many of [...]
Expression, conversation, inflection; are all complex facets of communication that are used unconsciously within our existence. Language comprises more than just the written and spoken elements within English, but can be found in gestures, in numbers, in word of mouth or simply at the end of a pen. More than just a form of socialization, [...]
For most consumer-based companies around the world, the top priority is to prevent their customers from leaving their service, otherwise known as churning. This is a widely accepted truth in the business world, as consumers and customers are the lifeblood of any company. Yet, despite this, 85% of customers say that a company could have [...]
Watch the full series: https://www.youtube.com/playlist?list=PLGKmyxwO1unJklqNCxrtknbiC27i3LTdX The various concepts of good behavior in a human setting, can be applied in a technological space. In order to increase the validity of predictions, the logic behind understanding a human in a digital setting, must be based on the human in its own setting. https://youtu.be/QY-rWnnWYBQ Data is the [...]
Since humanity has developed civilization it has attempted to lay out rules of engagement that always retain a sense of civility. As the course of civilization, and the structures of the societies within, have changed, so too have the behaviors that uphold those ideas. In most current societies, the guidelines of behavior are wide and [...]
Recommender systems in technology have become an integral part of human digital society. Human existence is saturated with options for everything, from swimwear brands to cellphone models, to cruise package options! Thus the adoption and use of recommenders has been wholly invited into almost every business. Since its inception in the 1970’s, recommenders have grown [...]
In the world of artificial intelligence, many shifts have taken place to allow for a more human centric approach to business. One such shift is financial wellness. This article introduces the concept of financial wellness and the practical implementation of using machine learning and AI to give customers a financial wellness score. There are further [...]