From a purely business perspective, understanding wellness comes down to behavioural and technical elements. Measured, tracked, tested and measured again. However, of vital importance to the human-centric approach to financial wellness, assistance directly to the customer is imperative. An interesting dilemma regarding the human/money relationship is akin to blissful ignorance, and this condition calls for [...]
In the world of artificial intelligence, many shifts have taken place to allow for a more human centric approach to business. One such shift is financial wellness. This article introduces the concept of financial wellness and the practical implementation of using machine learning and AI to give customers a financial wellness score. There are further [...]
The predictive quality of behavioural predictions is something to understand and utilise in order to further understand human behaviour. Behavioural predictions is centred on the study of humans, and how they go about their day-to-day lives. Humans are ever evolving and learn from their mistakes and misfortunes. From the very early days humans had to [...]
Our latest project is close to fruition so the time has come to illuminate a few key factors. With the rise of research into new methods of communication, we have been working tirelessly to create an effective tool with which companies can engage their clients. We are about to deploy the latest in prediction models [...]
Relationship dynamics can be seen in two ways. Either as a data science problem or as a human driven endeavor. But, how far do we need to go to understand the customer’s behavior in order to capture more value and keep them engaged through automated predictions? There is a complexity in the trust model that [...]
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The concept of money has evolved over centuries. Concurrently with this evolution, society’s psychological and social relationship to money has evolved from the original “philosophy of money.” Little did we know how things would change. Bartering is the exchange of items of perceived similar value, which was the main method of transacting before the progression [...]