Today, Artificial Intelligent systems make up some of the most valuable tools that a business of any size can utilize. They are incredibly beneficial for a number of reasons, including the enhancement of business practices and outcomes, by implementing them into existing technologies.

Within current technologically based business environments, AI can be implemented into almost every department. Internal business applications of AI could be used within the data space, such as in collection or management, as well as for increasing organisational capabilities. Alongside this, one of the spaces in which an AI system can greatly benefit a business is in marketing and sales. Such sales applications include the use of machine learning in conjunction with other technological systems that work together to boost sales, and expand product purchasing. As with all systems fundamental to business, Artificial Intelligent systems are only truly effective when working from human input. Although machine learning by definition is a technological system that ultimately teaches itself how to best process requests and other procedures, a human is still needed to guide and interpret, and most importantly, to apply the outcomes.

One of the ways in which AI is most beneficial to a business lies within the sales space. As aforementioned, any one of the business cases of upselling or cross selling, can be improved by utilizing algorithmic interventions governed by AI. Currently, the most well known example of this is from companies like Amazon or Spotify, that use recommendation algorithms to nudge users to consume more of their product. These recommendations are provided by the Ai system based on user activity, and often prove to be far more beneficial than older, human-based systems. The business benefit of implementing AI can be further stretched to include internal communication systems, increasing organisational capabilities as an example through predicting and managing topics and interactions between employees. There are a lot more options for improving business outcomes using artificial learning based systems that minimise the typical costs of running a business, while increasing successful outputs. There are countless other, more niche examples, of how AI can benefit your business, all of which have benefit that far outweighs the difficulty.

Introducing Artificial Intelligence into a business setting may prove to be quite difficult, as there are a lot of factors to account for. Important elements to note, would be the need to think about where and how it is going to be implemented for maximum benefit. Introducing these systems into a marketing setting would be drastically different than introducing them into a payroll management setting as an example. Generally speaking, however, there are a few key things that should be considered no matter where or how that implementation happens. Familiarization with the concepts that drive most AI systems is a great place to begin introducing it into any business. This doesn’t mean that everyone within a business needs to know the technical intricacies, but there should be an understanding of what the purpose is. The second thing to consider is what the purpose is humanistically. In other words, what would the human benefit be for both employees and customers that ultimately keep the business active. It is always of paramount importance to remember why the business exists, and who keeps it alive, this will help to keep the systems implemented more focused on the humans it serves. Human-machine learning interactions are what makes an AI work for everyone.

In conclusion, Artificial intelligent systems are extremely useful for any business if used in the right way. Be it in marketing, data management, design, or more. AI is able to help expedite processes and predict what consumers want, or what they are likely to do next. Through the difficulties of initial implementation, it is possible to see the further possible applications. With the combination of a great system, and a knowledgeable team, the learning curve for both system and human can be flattened. Knowing which solutions to use in your business, will produce results far beyond what could have been previously predicted. With the right AI businesses can reach the next level of interaction within their business, and with their customers.


  • Jessica Nicole
  • Daniel Nordfors
  • Jay van Zyl