5 ways to improve customer experience with dynamic experimentation

By |2022-10-13T14:00:03+00:00October 13th, 2022|Blog, Business, Dynamic Experimentation, Marketing|

As the world is swept along a wave of increasing digital transformation, businesses need to swim with the tide. From the rapid adoption of online shopping during Covid lockdowns to the shift towards a more circular economy and a growing demand for sustainable, eco-friendly products. Not to mention the impact of the recent cost-of-living [...]

Building a Business Case

By |2022-12-05T17:27:24+00:00October 11th, 2022||

Let's introduce customerization to your business case! There are a few steps that go into building a machine learning business case 7am (San Francisco). 8am (Denver). 9am (Chicago). 10am (New York). 3pm (London). 4pm (Germany). 4pm (South Africa). 5pm (Eastern Europe).

Dynamic experimentation – the key to unlock new knowledge

By |2022-10-13T13:59:09+00:00September 14th, 2022|Blog, Predictions, Real-Time, Technology|

In terms of digital transformation and business innovation, the importance of online testing cannot be stressed enough. Dynamic experimentation can uncover endless opportunities. From acquiring new knowledge, building personalized engagements or offers, to eliminating speculation before product launches or campaigns. The willingness to continuously learn and evolve through time helps companies remain relevant and [...]

Build the right recommender to suit your customers

By |2022-10-06T14:07:47+00:00September 6th, 2022|Blog, Business|

Recommenders have been used for years to help personalize the customer experience by offering things that are new or relevant. Yet so many companies today don’t use them for myriad reasons, whether they’re not aware of their capabilities, or because they think they’re too costly and complicated to implement. The concept of introducing recommenders [...]

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