Building a Business Case

By |2022-12-05T17:27:24+00:00October 11th, 2022||

Let's introduce customerization to your business case! There are a few steps that go into building a machine learning business case 7am (San Francisco). 8am (Denver). 9am (Chicago). 10am (New York). 3pm (London). 4pm (Germany). 4pm (South Africa). 5pm (Eastern Europe).

Is your customer segmentation alienating people?

By |2022-10-13T16:26:44+00:00October 6th, 2022|Blog, Business|

According to Salesforce fourth edition of the "State of the Connected Customer" report, 54% of customers say marketing messages aren’t as relevant as they’d like. We’ve all been there and received an email, ad or offer that was clearly based on some broad customer segmentation, but the content is completely irrelevant or just tone-deaf. [...]

Dynamic experimentation – the key to unlock new knowledge

By |2022-10-13T13:59:09+00:00September 14th, 2022|Blog, Predictions, Real-Time, Technology|

In terms of digital transformation and business innovation, the importance of online testing cannot be stressed enough. Dynamic experimentation can uncover endless opportunities. From acquiring new knowledge, building personalized engagements or offers, to eliminating speculation before product launches or campaigns. The willingness to continuously learn and evolve through time helps companies remain relevant and [...]

Special Screening

By |2022-08-11T14:17:53+00:00July 28th, 2022||

Join this week to attend a special screening of a secret event. We can tell you that this week the discussion may be about the usual - Humans and algorithms and Computational Social Science. Perhaps we'll talk about what it may mean to be human, or maybe what it means to be a machine.

Exclusive Preview – Product Launch

By |2022-09-12T11:56:22+00:00July 28th, 2022||

It's our birthday... At least, we think it is ;) This week, let's be nostalgic and just hang out. Let's discuss all the coolest things we've discussed over the past many many many months. What struck you the most?

5 Needs to Test Your Predictions

By |2022-09-01T08:38:14+00:00July 28th, 2022||

The five W[H]'s to test before, or while, you deploy. There are often too many variables to account for when 'dealing' with the human in a system. Human beings are difficult, confused, spontaneous, ever-changing beings that love to feel attended to. So how do we attend accurately and with empathy?

Real-Time Testing with Real-Time results

By |2022-06-29T14:19:53+00:00June 21st, 2022||

7am San Francisco. 8am Denver. 9am Chicago. 10am New York. 3pm London. 4pm Paris. 4pm South Africa. 5pm Eastern Europe. meet.google.com/oox-kztk-vum Generate your own intelligent data, make money faster and reduce time to market, while your predictions are in production. Eliminate bias by allowing your models to learn through Dynamic Experimentation, and lower the cost of production while you [...]

Exploring Dynamic Experimentation

By |2022-06-29T14:18:28+00:00June 21st, 2022||

7am San Francisco. 8am Denver. 9am Chicago. 10am New York. 3pm London. 4pm Paris. 4pm South Africa. 5pm Eastern Europe. meet.google.com/oox-kztk-vum Generate your own intelligent data, make money faster and reduce time to market, while your predictions are in production. Eliminate bias by allowing your models to learn through Dynamic Experimentation, and lower the cost of production while you [...]

Introduction to Dynamic Experimentation

By |2022-06-21T14:59:31+00:00June 21st, 2022||

7am San Francisco. 10am New York. 3pm London. 4pm South Africa. 4pm Europe meet.google.com/oox-kztk-vum Generate your own intelligent data, make money faster and reduce time to market, while your predictions are in production. Eliminate bias by allowing your models to learn through Dynamic Experimentation, and lower the cost of production while you make money.   [...]

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