Companies use online experiments to predict the success of products or upgrades before launching to market. A typical experiment like an A/B test compares 2 versions of something. For example, website design, message text, or headline options are randomly assigned to users to figure out which performs better. Once the best option is [...]
As the world is swept along a wave of increasing digital transformation, businesses need to swim with the tide. From the rapid adoption of online shopping during Covid lockdowns to the shift towards a more circular economy and a growing demand for sustainable, eco-friendly products. Not to mention the impact of the recent cost-of-living [...]
Let's introduce customerization to your business case! There are a few steps that go into building a machine learning business case 7am (San Francisco). 8am (Denver). 9am (Chicago). 10am (New York). 3pm (London). 4pm (Germany). 4pm (South Africa). 5pm (Eastern Europe).
According to Salesforce fourth edition of the "State of the Connected Customer" report, 54% of customers say marketing messages aren’t as relevant as they’d like. We’ve all been there and received an email, ad or offer that was clearly based on some broad customer segmentation, but the content is completely irrelevant or just tone-deaf. [...]
In terms of digital transformation and business innovation, the importance of online testing cannot be stressed enough. Dynamic experimentation can uncover endless opportunities. From acquiring new knowledge, building personalized engagements or offers, to eliminating speculation before product launches or campaigns. The willingness to continuously learn and evolve through time helps companies remain relevant and [...]
During this session, participants will understand how to use our AI software to create a real-time recommender that delivers personalized recommendations to users based on their behavior and preferences.
Join this week to attend a special screening of a secret event. We can tell you that this week the discussion may be about the usual - Humans and algorithms and Computational Social Science. Perhaps we'll talk about what it may mean to be human, or maybe what it means to be a machine.
It's our birthday... At least, we think it is ;) This week, let's be nostalgic and just hang out. Let's discuss all the coolest things we've discussed over the past many many many months. What struck you the most?
The five W[H]'s to test before, or while, you deploy. There are often too many variables to account for when 'dealing' with the human in a system. Human beings are difficult, confused, spontaneous, ever-changing beings that love to feel attended to. So how do we attend accurately and with empathy?
7am San Francisco. 8am Denver. 9am Chicago. 10am New York. 3pm London. 4pm Paris. 4pm South Africa. 5pm Eastern Europe. meet.google.com/oox-kztk-vum Generate your own intelligent data, make money faster and reduce time to market, while your predictions are in production. Eliminate bias by allowing your models to learn through Dynamic Experimentation, and lower the cost of production while you [...]