Avada Landing Product
Avada Landing Product

Why limit your experiments? Test all options and gain deeper insights

By |2022-10-26T17:43:36+02:00October 26th, 2022|Blog, Business, Dynamic Experimentation|

Companies use online experiments to predict the success of products or upgrades before launching to market. A typical experiment like an A/B test compares 2 versions of something. For example, website design, message text, or headline options are randomly assigned to users to figure out which performs better. Once the best option is [...]

5 ways to improve customer experience with dynamic experimentation

By |2022-10-13T14:00:03+02:00October 13th, 2022|Blog, Business, Dynamic Experimentation, Marketing|

As the world is swept along a wave of increasing digital transformation, businesses need to swim with the tide. From the rapid adoption of online shopping during Covid lockdowns to the shift towards a more circular economy and a growing demand for sustainable, eco-friendly products. Not to mention the impact of the recent cost-of-living [...]

Is your customer segmentation alienating people?

By |2022-10-13T16:26:44+02:00October 6th, 2022|Blog, Business|

According to Salesforce fourth edition of the "State of the Connected Customer" report, 54% of customers say marketing messages aren’t as relevant as they’d like. We’ve all been there and received an email, ad or offer that was clearly based on some broad customer segmentation, but the content is completely irrelevant or just tone-deaf. [...]

Dynamic experimentation – the key to unlock new knowledge

By |2022-10-13T13:59:09+02:00September 14th, 2022|Blog, Predictions, Real-Time, Technology|

In terms of digital transformation and business innovation, the importance of online testing cannot be stressed enough. Dynamic experimentation can uncover endless opportunities. From acquiring new knowledge, building personalized engagements or offers, to eliminating speculation before product launches or campaigns. The willingness to continuously learn and evolve through time helps companies remain relevant and [...]

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