With the rise of personalisation came the expectation of personal accuracy - it is more important than ever to truly know your customers, and act accordingly. One of the key ways to achieve this is through understanding their Spend Personality. This approach is about understanding the nuanced ways in which people spend, offering [...]

Providing a superior customer experience and having a band of happy customers has not only become a crucial barometer of a company’s success. It’s also a major differentiating factor for consumers choosing who to spend their hard-earned money with.  Customer happiness is typically captured with customer satisfaction (CSAT) and Net Promoter Scores (NPS) [...]