Avada Landing Product
Avada Landing Product

5 ways to improve customer experience with dynamic experimentation

By |2022-10-13T14:00:03+02:00October 13th, 2022|Blog, Business, Dynamic Experimentation, Marketing|

As the world is swept along a wave of increasing digital transformation, businesses need to swim with the tide. From the rapid adoption of online shopping during Covid lockdowns to the shift towards a more circular economy and a growing demand for sustainable, eco-friendly products. Not to mention the impact of the recent cost-of-living [...]

Is your customer segmentation alienating people?

By |2022-10-13T16:26:44+02:00October 6th, 2022|Blog, Business|

According to Salesforce fourth edition of the "State of the Connected Customer" report, 54% of customers say marketing messages aren’t as relevant as they’d like. We’ve all been there and received an email, ad or offer that was clearly based on some broad customer segmentation, but the content is completely irrelevant or just tone-deaf. [...]

Build the right recommender to suit your customers

By |2022-10-06T14:07:47+02:00September 6th, 2022|Blog, Business|

Recommenders have been used for years to help personalize the customer experience by offering things that are new or relevant. Yet so many companies today don’t use them for myriad reasons, whether they’re not aware of their capabilities, or because they think they’re too costly and complicated to implement. The concept of introducing recommenders [...]

Customer personality for churn intervention

By |2022-08-10T09:16:40+02:00October 29th, 2021|Blog, Business, Concepts, Development, Philosophy, Predictions|

For most consumer-based companies around the world, the top priority is to prevent their customers from leaving their service, otherwise known as churning. This is a widely accepted truth in the business world, as consumers and customers are the lifeblood of any company. Yet, despite this, 85% of customers say that a company could have [...]

Recommender systems with personality

By |2022-08-10T09:16:42+02:00August 7th, 2021|Blog, Computational Social Science, Concepts, Data Science, Predictions|

Recommender systems in technology have become an integral part of human digital society. Human existence is saturated with options for everything, from swimwear brands to cellphone models, to cruise package options! Thus the adoption and use of recommenders has been wholly invited into almost every business. Since its inception in the 1970’s, recommenders have grown [...]

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