For most consumer-based companies around the world, the top priority is to prevent their customers from leaving their service, otherwise known as churning. This is a widely accepted truth in the business world, as consumers and customers are the lifeblood of any company. Yet, despite this, 85% of customers say that a company could have [...]
Watch the full series: https://www.youtube.com/playlist?list=PLGKmyxwO1unJklqNCxrtknbiC27i3LTdX The various concepts of good behavior in a human setting, can be applied in a technological space. In order to increase the validity of predictions, the logic behind understanding a human in a digital setting, must be based on the human in its own setting. https://youtu.be/QY-rWnnWYBQ Data is the [...]
Since humanity has developed civilization it has attempted to lay out rules of engagement that always retain a sense of civility. As the course of civilization, and the structures of the societies within, have changed, so too have the behaviors that uphold those ideas. In most current societies, the guidelines of behavior are wide and [...]
In theory, a business’s top concern is their customer’s happiness. After all, a happy customer means a loyal customer, and a customer who is unsatisfied is generally bad for business. Therefore, businesses today should do well to track their customer’s satisfaction, and then attempt to make their customers even happier. This is easier said than [...]
In the world of artificial intelligence, many shifts have taken place to allow for a more human centric approach to business. One such shift is financial wellness. This article introduces the concept of financial wellness and the practical implementation of using machine learning and AI to give customers a financial wellness score. There are further [...]
Prediction is a key element of the work of Computational Social Science. Why? In a company environment, implementing actions based on accurate predictions creates opportunities for generating and maintaining competitive advantage. It can become a key driver to propel you to success over your competitors. But before examining the value of Computation Social Science and [...]