In a competitive landscape, financial institutions must now go beyond traditional banking to stay relevant. Leveraging Real-Time AI in Financial Services allows them to deliver personalized experiences that resonate with individual customer needs and preferences. This transformation enhances customer experience, fosters loyalty, and unlocks new growth avenues. Discover how cutting-edge AI technologies are redefining [...]
The telecommunications landscape is constantly changing, driven by technological advancements and shifting customer expectations. To stay competitive, businesses must adopt innovative tools that enhance customer engagement and increase revenue. The ecosystem.Ai Interaction Sciences Module is a solution that delivers personalized, dynamic customer interactions, ensuring the right offer reaches the customer at the right time. Understanding [...]
The telecommunications industry is rapidly evolving, driven by advancements in technology and changing customer expectations. Staying competitive in this dynamic environment requires innovative solutions that not only meet these demands but also enhance customer engagement and drive revenue growth. One such powerful tool is the Interaction Sciences Module—an AI-powered solution designed to fundamentally change [...]
Companies use online experiments to predict the success of products or upgrades before launching to market. A typical experiment like an A/B test compares 2 versions of something. For example, website design, message text, or headline options are randomly assigned to users to figure out which performs better. Once the best option is [...]
As the world is swept along a wave of increasing digital transformation, businesses need to swim with the tide. From the rapid adoption of online shopping during Covid lockdowns to the shift towards a more circular economy and a growing demand for sustainable, eco-friendly products. Not to mention the impact of the recent cost-of-living [...]
According to Salesforce fourth edition of the "State of the Connected Customer" report, 54% of customers say marketing messages aren’t as relevant as they’d like. We’ve all been there and received an email, ad or offer that was clearly based on some broad customer segmentation, but the content is completely irrelevant or just tone-deaf. [...]
Recommenders have been used for years to help personalize the customer experience by offering things that are new or relevant. Yet so many companies today don’t use them for myriad reasons, whether they’re not aware of their capabilities, or because they think they’re too costly and complicated to implement. The concept of introducing recommenders [...]
This week’s blog will focus more on the role of the businessperson in encouraging certain interactions through behavioural nudges. Nudge theory has come into question recently, but we’re going to look at nudging through a wellness lens. Where both the user and the product or service provider benefit rather than [...]
The google definition of novelty is: “the quality of being new, original, or unusual” Novelty can create a sense of excitement with your audience. The products we’re exposed to daily, from cars, clothing, and electronics, are influenced by new and creative designs to solve a problem. The thought behind this act [...]
