Make First Action a No-Brainer
Turn sign-ups into success stories.
Business events
Trusted by Leading Organizations
Momentum Is Lost Between Sign-Up and First Value
People sign up and never come back.
It takes too long for customers to see why they signed up.
Customers go dormant before they ever get started.
The first step feels too big, too risky, or too confusing.
Your incentives push what you want to sell, not what they need to do.
Nudges That Make the Next Step Obvious
Nudges that make the first action feel like the obvious next step
Prompts that arrive exactly when each customer is ready
Offers optimized for the moment between sign-up and first use
What Intelligent Activation Enables
Intelligent Activation
Prediction Platform
Full prediction platform with all built-in capabilities — the foundation that powers every module in this stage.
Explore PlatformDynamic Experiment
Experiments that test approaches at scale, updating assumptions as new data arrives to refine interactions per customer.
AB Testing
Test two options at scale to determine optimal choice between engagement options.
Real-time Recommender
Deliver real-time hyper-personalized behavioral recommendations based on contextual and historical data.
Conversational Journey Module
Available for banking and telecommunications.
Build conversational AI journeys that guide customers toward meaningful product usage and conversion.
Personalized Messaging
Continue personalized message orchestration as customers deepen usage and history.
Intelligent Sales
Make intelligent predictions for product-bundling, dynamic pricing, next-best product, based on individual real-time and historical behavior.
Opportunity Recommender
Drive first and repeat value with next-best opportunities tuned to individual readiness.
Contextualized Messaging
Use real-time contextual data to determine optimal tone and timing of messages.
Dynamic Ranking Recommender
Prioritize activation steps and offers as customers progress.
Next-Best-Action Recommender
Orchestrate the next best step toward first value from live behavioral state.
Industry Applications
Nudge newly approved but inactive customers to make a first deposit, salary switch, or transfer into their new account.
Build behavioral profiles for new-to-bank customers using insights from mature, profitable customers to identify activation strategies that drive early product usage.
Recommend the most relevant next product based on financial habits once the customer reaches early trust and usage thresholds.
The Activation Payoff