Most people choose a bank, open an account, and stick with the same handful of financial products for years - sometimes even for life. A credit card, a savings plan, maybe a mortgage, and that’s it. Meanwhile, banks pour resources into new offerings, only to find that their existing customers aren’t paying attention. The problem [...]
Beyond demographics Using AI to understand how customers spend Every transaction tells a story. Whether it is splurging on a weekend getaway, investing in the latest tech, or setting money aside for future use, every purchase reflects an individual’s values, priorities, and motivations. Yet, traditional financial profiling often overlooks the deeper behavioral insights that sit [...]
This article explains why businesses need to build their own AI agents. It gives four reasons: tailored customer engagement, cost efficiency over time, scalability, and competitive advantage. READ 4-reasons-why-businesses-need-to-build-their-own-ai-agents HERE. AI agents can deliver personalized customer interactions at scale, leading to improved satisfaction and brand loyalty. While implementing AI agents requires upfront investment, the long-term [...]