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The Psychology of Spending – Exploring Financial Personalities

Explore the intersection of advanced data analytics, behavioral science, and cutting-edge AI to reveal the intricacies of spending personalities—a unique concept to redefine how financial institutions engage with their customers. In this talk we will be presenting the various ways in which human behavioral science is used to identify patterns in transactional data. This naturally [...]

Inside the Spend Personality Module

This session will provide a clear and practical overview of the module’s features, with particular attention to the generative tools that drive its predictive capabilities.

Spend Personality in Action

Applying behavioral AI to solve real business problems in the moment. Discover how Spend Personality is transforming real-time decision-making.

Data ownership and the connected world

In a world where software platforms connect seamlessly to vast data lakes, the question of data ownership has never been more pressing. Who truly owns the data? How is it accessed, protected, and used responsibly?