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Discover how conversational approaches drive clientization by enabling more natural, adaptive interactions that strengthen long-term customer relationships.

 

City Time
San Francisco (UTC−7) 6:00 AM
New York (UTC−4) 9:00 AM
London (UTC+1) 2:00 PM
Johannesburg / Cape Town (UTC+2) 4:00 PM
Singapore (UTC+8) 10:00 PM

 

Customer engagement is shifting from one-off interactions to ongoing relationships. In this session, we explore how conversational engagement through chatbots changes the way organisations interact with people, moving from treating them as customers to serving them as clients.

We’ll unpack what it really means to have a conversation in a digital context, and why conversational approaches are better suited to long-term client relationships than menus, forms, or scripted flows.

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