Explore the intersection of advanced data analytics, behavioral science, and cutting-edge AI to reveal the intricacies of spending personalities—a unique concept to redefine how financial institutions engage with their customers.

In this talk we will be presenting the various ways in which human behavioral science is used to identify patterns in transactional data. This naturally opens up a ways to understanding how spending personalities can unlock new dimensions of customer insight, allowing you to tailor your offerings and communication with a higher level of personalisation.

Imagine being able to predict not just what your customers might buy next, but why they make their financial choices.