Financial services are under growing pressure to break from routine and deliver fresh, engaging experiences that appeal to both new and existing customers. In a sector shaped by a few-to-many sales model, customer relationships can easily become stale, making novelty a powerful tool for reinvention. 

This session will explore why novelty is important to consumers in the first place, and how AI can assist in appealing to this human need in the banking sector, engaging in strategies such as reframing existing offers to make them feel entirely new. .

ecosystem.Ai’s Interaction Science Module targets exactly this, using novelty to  activate engagement and prevent stagnation in long-term relationships. Join us to learn how to transform familiar offerings into experiences that feel fresh, keep customers interested, and ensure your brand stays relevant.