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Inside the Spend Personality Module

This session will provide a clear and practical overview of the module’s features, with particular attention to the generative tools that drive its predictive capabilities.

The Psychology of Spending – Exploring Financial Personalities

Explore the intersection of advanced data analytics, behavioral science, and cutting-edge AI to reveal the intricacies of spending personalities—a unique concept to redefine how financial institutions engage with their customers. In this talk we will be presenting the various ways in which human behavioral science is used to identify patterns in transactional data. This naturally [...]