Why limit your experiments? Test all options and gain deeper insights

Companies use online experiments to predict the success of products or upgrades before launching to market. A typical experiment like an A/B test compares 2 versions of something. For example, website design, message text, or headline options are randomly assigned to users to figure out which performs better. Once the best option is [...]

By |2022-10-26T17:43:36+02:00October 26th, 2022|Blog, Business, Dynamic Experimentation|

5 ways to improve customer experience with dynamic experimentation

As the world is swept along a wave of increasing digital transformation, businesses need to swim with the tide. From the rapid adoption of online shopping during Covid lockdowns to the shift towards a more circular economy and a growing demand for sustainable, eco-friendly products. Not to mention the impact of the recent cost-of-living [...]

By |2022-10-13T14:00:03+02:00October 13th, 2022|Blog, Business, Dynamic Experimentation, Marketing|

Building a Business Case

Let's introduce customerization to your business case! There are a few steps that go into building a machine learning business case 7am (San Francisco). 8am (Denver). 9am (Chicago). 10am (New York). 3pm (London). 4pm (Germany). 4pm (South Africa). 5pm (Eastern Europe).

By |2022-12-05T17:27:24+02:00October 11th, 2022||

Is your customer segmentation alienating people?

According to Salesforce fourth edition of the "State of the Connected Customer" report, 54% of customers say marketing messages aren’t as relevant as they’d like. We’ve all been there and received an email, ad or offer that was clearly based on some broad customer segmentation, but the content is completely irrelevant or just tone-deaf. [...]

By |2022-10-13T16:26:44+02:00October 6th, 2022|Blog, Business|

Ai Expo Africa

The current social climate is demanding that businesses pay more attention the individual, and spend less time applying one-size-fits-all philosophies. We are all about the human!

By |2022-09-16T14:47:10+02:00September 16th, 2022|

Dynamic experimentation – the key to unlock new knowledge

In terms of digital transformation and business innovation, the importance of online testing cannot be stressed enough. Dynamic experimentation can uncover endless opportunities. From acquiring new knowledge, building personalized engagements or offers, to eliminating speculation before product launches or campaigns. The willingness to continuously learn and evolve through time helps companies remain relevant and [...]

By |2022-10-13T13:59:09+02:00September 14th, 2022|Blog, Predictions, Real-Time, Technology|

Build the right recommender to suit your customers

Recommenders have been used for years to help personalize the customer experience by offering things that are new or relevant. Yet so many companies today don’t use them for myriad reasons, whether they’re not aware of their capabilities, or because they think they’re too costly and complicated to implement. The concept of introducing recommenders [...]

By |2022-10-06T14:07:47+02:00September 6th, 2022|Blog, Business|

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