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Agentic Campaigns
Turn every campaign into a learning system.
Plan, govern, activate and measure campaigns in one operating platform. Pull from multiple data sources. Reach customers across multiple channels. Workbench executes. ecosystem.Ai scores in the moment. Outcomes come home so the campaign keeps looping. Teams and agents can audit every step.
Capability highlights
Multiple data sourcesMultiple channelsFull campaign loopingCampaign AgentTwo-level approvals
Tech events
More events on the horizon.
How it works
Most campaign tools stop at send. Agentic Campaigns keep looping after it: multiple data sources in, multiple channels out, then intent, overlay, governed launch, in-moment scoring, and evidence that comes home.
Campaign → Audience → Journey → Decision → Action → Delivery → Outcome → Learning
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What the platform does
One closed loop from campaign intent to measured outcome. Multiple data sources feed the overlay. Multiple channels carry the action. Workbench runs the technical campaign. Business teams govern. ecosystem.Ai scores. You keep your delivery vendors.
Multiple data sources
Bring audience, membership, consent, and outcome data from the sources you already run. Plans, exclusions, and reach live in one overlay. No single-warehouse mandate.
Multiple channels
Activate across batch lists, social and API, in-app, web, banners, and offers. Channels stay yours. We connect to delivery rather than replacing it.
Full campaign looping
Campaign, audience, journey, decision, action, delivery, outcome, and learning in one closed loop. Scores at the moment of engagement. Outcomes write back so the next decision already knows.
Plan and govern
Business plans, budgets, audit trails, and campaign overlays keyed to Workbench technical campaigns.
Generate from intent
Describe the campaign, review the mapped intent, then create the Workbench campaign and apply the overlay in one governed flow.
Campaign Agent
Conversational AI reads the live Workbench document and helps populate campaigns without bypassing policy or approvals.
Two-level approvals
Stamp Workbench versions for technical readiness, then route business sign-off before activation.
Why contacted
Per-member trace across membership, decision, delivery, and evidence. Completeness is assessed, not invented.
Content and brand assets
Approved templates, brand assets, and Workbench action and offer links in one portfolio view.
Journeys and activation
Launch only when readiness is green. Run through Workbench with drift-safe version checks.
Portfolio and work queue
Discover campaigns from Workbench, manage a calendar, and clear operational tasks from one workspace.
Run logging
Inspect Workbench-style run lists, step progress, log lines, duration, and audience processed without leaving the campaign workspace.
Experiments and ROI
Attributed results today. Deterministic experiments and incremental measures when evidence exists.
Analytics center
Semantic dashboards over campaign runs, channels, duration, effectiveness, and financial performance.
Agentic analysis
Governed read-only agents explain performance from semantic metrics. They never invent KPIs.
Inside the workspace
Operate campaigns across these areas, each wired to Workbench execution and the campaign ledger.
Portfolio
Health, runs, channels, and financial performance at a glance.
Work & approvals
Operational queue plus two-level technical and business approval flows.
Campaigns & calendar
Discovered Workbench campaigns, lifecycle stages, and scheduling.
Audiences & content
Membership plans from multiple data sources, brand assets, and executable offer and message links.
Operations
Launch readiness, portfolio operations, run logging, and governed activation across channels.
Analytics & AI
Semantic metrics, Campaign Agent chat, and read-only evidence analysis.
Agentic Campaigns across the customer lifecycle
The same operating model covers acquisition through retention. Configuration and adapters absorb industry differences, not product forks.
What we build for
Agentic Campaigns in action
Evidence over opinion. Governance in the path. Agents that stay inside policy. Honest measurement when the numbers exist.
Full campaign looping
Multiple data sources in. Multiple channels out. Decision, delivery, outcome, and learning in one loop, so the next score already knows what happened.
Governance in the path, not beside it
Two-level approvals, consent evidence, and drift-safe version checks are how a campaign launches, not a checklist someone remembers afterwards.
Honest measurement
Attributed results today, with deterministic experiments and incremental measures introduced as the evidence supports them.
Closed loop
Most campaign tools stop at send. This one keeps looping after it.
Campaign teams work across systems that do not talk to each other: a planning tool here, a delivery vendor there, a warehouse holding the results, and a spreadsheet trying to reconcile what actually happened.
Agentic Campaigns close that loop. Business teams plan, budget and approve here. Workbench executes the technical campaign across your data sources and channels. ecosystem.Ai scores decisions in the moment. Every outcome flows back as evidence.
Trusted by industry leaders
Activate Agentic Campaigns on the ecosystem.Ai Prediction Platform
The campaign overlay lives with the business team. Workbench owns technical campaign identity and run execution. ecosystem.Ai scores offers and writes outcomes back. Channels stay yours. We connect to delivery rather than replacing it.
Architecture
Business overlay, Workbench execution, and real-time scoring, mirroring the deployment story on the Prediction Platform.
How the stack fits together
Workbench
Technical campaign identity, executable graphs, patron selection, actions, and run execution.
Agentic Campaigns
Business overlay: plan, audience, content, budget, two-level approvals, calendar, and launch readiness.
ecosystem.Ai runtime
In-moment scoring and authenticated outcome feedback so the next decision already knows what happened.
Developer resources
Read runtime APIs, decisioning algorithms, plugins, and deployment guides on the documentation sites.
Frequently asked questions
Quick answers derived from the same product story as the rest of this page.
Send tools stop at delivery. Agentic Campaigns treat every campaign as a learning system: business teams plan and approve an overlay, Workbench executes the technical campaign, ecosystem.Ai scores in the moment, and outcomes return as evidence. Launch is blocked until readiness is green.
Audience, membership, consent, and outcome data can come from the sources you already run. Activation can go out across batch lists, social and API, in-app, web, banners, and offers. Channels stay yours. We connect to delivery rather than replacing it.
The Campaign Agent can explain a campaign, fill overlay sections, and request approval. It cannot skip two-level approvals, stamp a Workbench version, or launch. Analytical agents are read-only over semantic metrics. They never invent KPIs. Recommendations become executable only after a different person approves a typed proposal.
Gate 1 stamps a Workbench version for technical readiness. Gate 2 is Campaign Manager business sign-off for that same version. The person who proposes cannot be the reviewer. Launch stays blocked until both gates pass and the rest of the readiness checks are green.
A campaign is scored at the moment of engagement. When a customer accepts, clicks, rejects, or dismisses an offer, that outcome is written back so the next score already includes it. Usage and uptake then feed analytics and why-contacted traces. The loop is Campaign, Audience, Journey, Decision, Action, Delivery, Outcome, Learning.
Agentic Campaigns is the operating product for campaign overlay, governance, and launch. The Agents catalog includes a Campaigning Agent that binds audiences, offer matrices, and recommenders at runtime. Spend Personality and other algorithms supply behavioral scores the campaign can use. The Prediction Platform is the real-time engine those scores and feedback run on.