Avada Landing Product
Avada Landing Product

Are your customer segmentations alienating people?

According to Salesforce fourth edition of the "State of the Connected Customer" report, 54% of customers say marketing messages aren’t as relevant as they’d like. We’ve all been there and received an email, ad or offer that’s completely irrelevant or just tone-deaf. It certainly doesn’t instil confidence or loyalty, and it leaves you wondering [...]

By |2022-10-06T14:30:09+02:00October 6th, 2022|Blog, Business|

Dynamic experimentation – the key to unlock new knowledge

In terms of digital transformation and business innovation, the importance of online testing cannot be stressed enough. Dynamic experimentation can uncover endless opportunities. From acquiring new knowledge, building personalized engagements or offers, to eliminating speculation before product launches or campaigns. The willingness to continuously learn and evolve through time helps companies remain relevant and [...]

By |2022-10-06T14:13:27+02:00September 14th, 2022|Blog, Predictions, Real-Time, Technology|

Build the right recommender to suit your customers

Recommenders have been used for years to help personalize the customer experience by offering things that are new or relevant. Yet so many companies today don’t use them for myriad reasons, whether they’re not aware of their capabilities, or because they think they’re too costly and complicated to implement. The concept of introducing recommenders [...]

By |2022-10-06T14:07:47+02:00September 6th, 2022|Blog, Business|

What is novelty and why should you care about it in the first place?

The google definition of novelty is: “the quality of being new, original, or unusual”  Novelty can create a sense of excitement with your audience. The products we’re exposed to daily, from cars, clothing, and electronics, are influenced by new and creative designs to solve a problem. The thought behind this act [...]

By |2022-08-10T09:16:22+02:00August 10th, 2022|Blog, Business, Computational Social Science, Concepts, Philosophy|

Title

Go to Top